UK Vaping Industry Association

The UK Vaping Industry Association is a trade association for the electronic cigarette industry in the United Kingdom. It has offices in Smith Square.

Juul joined the association in March 2019.

It has a 10 point code of conduct. This specifically prevents the marketing of vape devices to anyone under 18.[1]  It requires retailers to use “Challenge 25” in their stores, and have robust online age sales verification.[2]

It has criticised "unscrupulous retailers" who sell electronic cigarettes to teenagers, which is illegal, and called for better enforcement of the law.[3]

It claims that vaping can make a significant contribution to the plans to eradicate smoking. They say: “Prohibitive policies that treat vaping in the same way as smoking simply continue to expose people to tobacco harm and run the risk of missing out on the massive public health prize represented by vaping.”[4]  According to the association "recent research has shown that vapers are three times more likely to quit than those who don’t vape.” They deny that vaping is a gateway to smoking.[5]  It deplored San Francisco’s decision to ban vaping, and said the situation as far as young people vaping was very different in the UK.