Juul

Juul Labs, Inc. (stylized as JUUL Labs) is an American electronic cigarette company which spun off from Pax Labs in 2017. It makes the Juul e-cigarette, which packages nicotine salts from leaf tobacco into one-time use cartridges.

Juul Labs was co-founded by Adam Bowen and James Monsees. Its headquarters is in San Francisco. Altria Group (formerly Philip Morris Companies), acquired a 35% stake in Juul Labs for $12.8 billion on December 20, 2018. Juul received a $2 billion bonus to distribute among its 1,500 employees.

The Juul became the most popular e-cigarette in the United States at the end of 2017 and has a market share of 72% as of September 2018. Its widespread use by youth has triggered concern from the public health community and multiple investigations by the U.S. Food and Drug Administration. Given the high nicotine concentrations in Juul, the nicotine-related health consequences of its use by young people could be more severe than those from their use of other e-cigarette products.